The biggest risk to startups
isn’t the
market—it’s the mindset
The Story Behind
The Entrepreneurial Failure Risk Index (EFRI)
For the longest time, I felt stuck in a failure-to-launch loop. I wasn’t short on skills, intelligence, knowledge, or even support—but every time I tried to step into entrepreneurship, I found myself learning, learning, learning instead of actually doing. It wasn’t a lack of resources holding me back; it was my own psychology—a fear of getting started, a fear of the unknown. And yet, because I wasn’t moving forward, I labeled myself as a failure-to-launch, reinforcing the very thing that kept me stuck.
That realization changed everything. It made me step back and ask: “If I have this kind of failure, what other kinds of failure might exist?”
My Expertise
Our Promise
And that’s where the Entrepreneurial Failure Risk Index (EFRI) was born.
EFRI is not about measuring success; it’s about identifying the psychological and behavioral risks that keep entrepreneurs stuck at different stages of their journey—Dream, Launch, Learn, Grow, Enjoy, and Exit. It provides a framework to recognize where you’re getting in your own way so you can move forward with clarity and confidence.
Currently in its beta phase, EFRI is designed to help founders, creatives, and leaders break through the invisible barriers holding them back—not just by acquiring more knowledge, but by understanding and addressing the deeper patterns that shape their decisions, habits, and fears.